During epidemic outbreaks, such as Ebola in Africa and Zika in Latin America, it is important to keep affected populations duly informed. Proper communication on medical topics can save lives!
Sensationalist news on the contrary can be counterproductive. Fear, panic and collective stress can easily result in even more uncertainty, agitation and eventually additional deaths.
Therefore, what is the best way during such an outbreak to communicate scientific knowledge that reaches the target group ensuring that they will fully understand the information and consequently react to it?READ MORE