PCST2018: Engage audiences using emotions, facts and figures!

WFSJ board member, Wolfgang Goede, participated in the Public Communication of Science and Technology (PCST2018) that was hosted at the University of Otago in Dunedin, New Zealand (4-6 April). One of the main subjects discussed was ‘How to engage lay people in science?’ The answer: ‘Don’t lecture, rather play with your audience. Be creative and artistic. Make attendees participate and connect with each other. Let them become emotional.’ There are some valuable lessons for science journalists in this as well. In his article, Wolfgang shares some of the highlights from PCST2018. READ MORE

Improving Media Reporting During Epidemic Outbreaks and Empowering Communities

During epidemic outbreaks, such as Ebola in Africa and Zika in Latin America, it is important to keep affected populations duly informed. Proper communication on medical topics can save lives!

Sensationalist news on the contrary can be counterproductive. Fear, panic and collective stress can easily result in even more uncertainty, agitation and eventually additional deaths.

Therefore, what is the best way during such an outbreak to communicate scientific knowledge that reaches the target group ensuring that they will fully understand the information and consequently react to it?READ MORE



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