PCST2018: Engage audiences using emotions, facts and figures!

WFSJ board member, Wolfgang Goede, participated in the Public Communication of Science and Technology (PCST2018) that was hosted at the University of Otago in Dunedin, New Zealand (4-6 April). One of the main subjects discussed was ‘How to engage lay people in science?’ The answer: ‘Don’t lecture, rather play with your audience. Be creative and artistic. Make attendees participate and connect with each other. Let them become emotional.’ There are some valuable lessons for science journalists in this as well. In his article, Wolfgang shares some of the highlights from PCST2018. READ MORE